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Twitter democratizes the power of the internet and levels the playing field.
Whether you are Bill Gates, the late great Steve Jobs or LonelyBoy15, we all get 140 characters.
In this world you need to approach things differently.
In Mid May 2009, when a 911 call did not work, a Georgia man tweeted for help and with the help of his 1,800 followers a life was saved.
Twitter is just a tool……
Twitter can be used in an online class setting where you can interact with classmates and teachers.
Twitter can be an online meeting where you have the ability to interact from anywhere in the world.
It is not, but it can be, private.  Again, it is a tool or it can report that your cat just rolled over. It is up to you...
The links below need to be explored to see how they will best work for your situation.
Twitter is free and in this world you have no idea who will be your most influential follower or promoter who will carry the battles forward for you.
1. With Twitter, you need lots of followers. You want a lot of people to talk and write about you and your product or service.
2. With Twitter you need to automatically follow (Set your settings to Auto-Follow) all of the people who follow you - even if they stop following you continue to follow them. 
3. Enable people to direct message you.
4. Measure how often you are tweeted at www.retweetist.com
• A. Retweeing your tweets is the sincerest form of flattery.   
• B. Retweeting is more important than followers.
5. www.twittercounter.com – Offers twitter stats and followers and the Twitter top 100. The most followed and perceived important twitter people are listed here. If you are in this list, you are “Golden”.
6. http://mashable.com a social media guide.
7. http://www.twitalizer.com - Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
8. http://www.twitalyzer.com/twitalyzer/analytics/ga.asp - If you use Google Analytics for your website, you can now use Twitalyzer to better understand referrals from Twitter. By logging in temporarily to Google Analytics, Twitalyzer will gather data about traffic to your site from Twitter and combine that with Twitalyzer's influence, generosity, and signal-to-noise ratios.
9. In Twitter, providing good and useful links in your “Tweets” is very important as they get “retweeted” because they are valued links (Alltop). 
10. www.StumbleUpon.com - StumbleUpon helps you discover and share great websites. As you click  Stumble!, they deliver high-quality pages matched to your personal preferences. The use of the Mozilla Firefox web browser and the Mozilla Firefox plugin is the best way to use this tool.
11. http://twitterati.alltop.com
12. www.alltop.com – big research tool you can tweet interesting topics to your followers.
13. http://search.twitter.com to see what others are saying about you. You need to set up the automated function so you can watch what twitters are posted about you, your company, your segment or your topic of interest. Set this up to see or monitor and find prospects. Also monitor the frustrations your competitors are causing to your potential “new” clients.
14. http://www.frenzymoney.com/tag/twibbs - Get Your Business Listed for Twitter
15. Amazon, JetBlue and Comcast use these tools well.
16. Use http://search.twitter.com to search for prospects. You can set criteria for within 50 miles of Grand Rapids with the terms you think people would use to find you.
17. http://www.tweetdeck.com/beta - TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. You can search for specific “Strings” related to your topic.
18. www.twhirl.org - twhirl is a desktop client for social software such as Twitter, Friendfeed, identi.ca, or seesmic. twhirl takes twitter from cool to AWESOME!
19. https://cotweet.com - NY-based CoTweet provides an application that allows multiple people to access one Twitter account. The idea is that this works best with "brand" Twitter accounts not for individual users. Built for companies that are tweeting. They describe the service as "team workflow for Twitter".
20. www.Twitterfeed.com – a tool that automatically feeds other twitter accounts your information or tweet-feeds via permission and RSS technology. Essentially an “Auto-Tweet” function.
21. http://www.twitterhawk.com - TwitterHawk is a real time targeted marketing engine that will find people talking on twitter now by your chosen topic and location, allowing you to really hit your target mid conversation with ease. Can send automatic replies to tweets on your products. Cost is $.05 per automated reply and you can control the amount per day/week/month. You also can set it up to be a manual response instead of automatic.
22. http://www.copyscape.com - Search for copies of your page on the web. Duplicate copy kills your search engine rankings
23. Have your settings set at “Share” within your Twitter account. Also have a tweet button on all your web pages.